How Amazon Does It: Decision Making Inside The World’s Most Daring Digital Company

Author: Ram Charan. Publication: Chief Executive

How Amazon Does It: Decision Making Inside The World’s Most Daring Digital Company (Links to an external site.)

Answer the following questions in the discussion thread:

1) What are some of themes discussed in the article that are mentioned in Chapter 1 of the book – Using MIS? Please describe in your responses.

2) Describe some of the behaviors at Amazon that Kroenke/Boyle consider ‘Critical Skills for Nonroutine Cognition’?

3) What are some of the culture themes you like that were described in the article?

4) Any themes you disliked, or were concerning?

Scoring:

4-5 points. Effort greater than expected; shows deep insight and analysis; thoughts are expressed clearly. Replies connect with original post and add to further discussion

2-3 points. Posts are simple; but shows some insight and analysis. Personal opinion lacks elaboration and detail

0-1 points. Effort is less than expected. Posts lacks any insight or analysis; rehashes or summarizes others’ posts.

Answer preview

Amazon Inc. uses a management information system for efficient management and acquisition of information as a tool for attaining competitive advantage. It emphasizes more on matrix input intending to attain their goals by putting them right in terms of timing, quality, and quantity (Charan, 2019). Some of the behaviors considered critical Skills for nonroutine Cognition are the need to avoid group thinking and not agreeing to conventional thinking that achieves harmony. Amazon’s leadership principle states that leaders should challenge any decision they disagree with by bringing in new ideas and better thinking to disrupt the decision made. One of the cultural themes I like about Amazon is that proper decision-making determines

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