Wal-Mart’s Marketing Strategy
Case Summary
1.) In a narrative format discuss the key facts and critical issues presented in the case.
Case Analysis
2.) What in the competitive environment caused Wal-Mart to rethink its marketing strategy?
3.) Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?
Application
4.) As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?
word count you must post a minimum of 1000 words total. Continue to demonstrate your understanding of the concepts by incorporating them into your analysis and/or recommendations. A minimum of three references required. You may use the textbook for one of the three.
Answer PreviewWal-Mart was and is still one of the largest stores and was the market maker for a long period of time due to its known low prices of products. In 2006 however, other stores began to bridge the price gap and Wal-Mart faced stiff competition from these stores. A Business week price comparison made it even worse for Wal-Mart as it exposed the minimal price differences…