In order to be successful, companies have to respond to ongoing and changing demands inside and outside of the organization. Some companies are able to adapt more effectively than others to PESTEL factors impacting the organization. For this assignment you are going to identify and evaluate the strategy for the below case
- Capital One
Each of these companies have been in the media recently regarding their organizational strategy. Your analysis should include the following sections:
- Introduction of the company chosen and general background information. This introduction should clearly outline the purpose of the paper (approximately 1/2 page).
- Conduct a PESTEL and SWOT analysis of the company chosen. This will require going beyond the provided case study and company website to analyze and understand the industry and organizational environment of the case study you have chosen. This should be written out in paragraph format and should emphasize key aspects of the remote environment (approximately 2 pages).
- Conduct a Porter’s Five force analysis on the industry of the case study you have chosen. This analysis should be used to identify the level of competition and areas where the featured company is doing well or how they could improve in specific areas. (approximately 1 page).
- Conduct a VRIO and Value chain analysis of the organization. This section should identify the key primary and support activities and provide an assessment of their ability to sustain a competitive advantage (approximately 2 pages)
- Provide recommendations on how the company from your chosen case study could improve their position in the industry providing evidence to support your position. The recommendations should incorporate course related concepts and be evidence based (I.e., using peer reviewed articles, approximately 2 pages).
- Conclusion summarizing key points (1/2 page).
General Formatting:
- Paper length: 8 double spaced pages
- APA formatting (11 pt New Times Roman font, standard page margins)
- Include a title page with your first and last name
- A minimum of 5 references in APA formatting
Answer preview
Capital One Financial Corporation is one of the biggest bank holding companies in America, headquartered in McLean in, Virginia. Capital One specializes in auto loans, credit cards, saving accounts, and banking services. The company operates explicitly within the United States, where it has gained a reputable brand. Capital One is known for being technology-oriented, as it has brought several new technologies into the banking industry. It has approximately 755 branches around the United States and more than 2,000 ATMs. For its great performance and growth over the years, Capital One is ranked 108 among the Fortune 500
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