Week 9 International marketing discussion
Share one idea for a product (good or service), that would be successful if introduced to a specific Big Emerging Market. Be sure to reference the weekly learning goals, readings and videos.
Answer preview
Huge emerging markets are giving millions of consumers the spending power and this has been as a result of the effective marketing and communication channels that companies are using. Companies opting to offer new products or services in emerging markets have to identify crucial aspects like the consumers’ behavior, culture, and their familiarity with the brand. According to Dawar and Chattopadhyay (2002), such an evaluation creates marketing opportunities for the companies since they identify appropriate consumer segments to position their products or services. New products or services that meet the demands of consumers in emerging markets could do well if only companies perform research on the right marketing approaches to attract wide audiences…
(350 words)