ONLY WEEK 5 PORTION
- Paper will be completed in APA format with a minimum of 1,500-words.
- Paper will need to have three authored references used (an article associated with a human’s name) and one should be a peer-reviewed source.
- A topic will be provided, and you will add to the scenario given by adding research and an organized write-up of the topic.
Answer preview
Customers are regarded as the heart of all businesses. Without customers, business would not achieve their goals in the market and with time they get swept off by other business with a solid customer base. As much as companies strive too much in getting new customers, it is important to note that keeping existing customers is also vital to the survival of companies. Ensuring that customers are retained is always a daunting task for businesses. This is for reasoning that it’s not an issue of the company itself but also it depends greatly on customers’ perception of the company. To win the loyalty of customer in the market, a company needs to consider some factors within and external. Loyal Customers are extremely valuable to any brand. Loyalty marketing would, therefore, entail building trust among recurrent customers and constantly rewarding them for their continuous purchase of product and services of the company over a long period. These are possible through the establishment of loyalty programs. By doing this there are various benefits that the company will reap in the process.
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