What current advertising campaigns have been very successful? Select one and analyze the purpose of the campaign, explain why it succeeded, and offer recommendations that other marketers could implement in future advertising campaigns. (CASE STUDY)
– Research the purpose and success of Dunkin’ Donut’s rebranding to “Just Dunkin'” (History, Impact on Market, Pros and Cons, Praise and Critiques).
– Analysis (Research the issue, identify problems, and research solutions).
– Application (offer 3 alternate solutions with pros and cons).
– Critical Thinking (recommend the best action of the three solution and explain your reasoning).
– Conclusion (implement steps for solution).
SIDE NOTE: please use sources that I can access (MINIMUM 5 SOURCES).
Answer preview
Over the years the business world has encountered an influx of new entrants into the market. An increase in the number of new entrants translates into an increase in competition. Businesses that wish to become market leaders have to develop and successfully implement strategies that will give them a competitive advantage; branding is one of those strategies. If a company manages to establish itself as a brand in its market successfully, they will have an advantage over other firms. The name change by former Dunkin’ Donuts is an example of rebranding and positioning in the market. The move came as a response to the actions of competitors and the needs of their existing market as well as other potential customers. The effort by Dunkin’ Donuts to change its name to just Dunkin’ has received numerous applauses and criticism and bore advantages and disadvantages for the firm.
Successful adverting campaigns
The use of social media and television advertisements in various ways and capacities are…
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