Affinity and Focused-Content Portals

Find one example of an affinity portal and one example of a focused-content portal not mentioned in the textbook. Write a paper of approximately 3 pages that explains why both of your examples should be categorized as an affinity portal or a focused-content portal.

For both examples:

• Describe the services the portal provides with specific details from the portal.
• Describe the apparent target audience for the portal, supported by evidence from the portal.
• Explain which revenue model is apparently being used, supported by evidence from the portal.
• Offer two suggestions for each portal to improve upon the features offered.

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Introduction

Portals in the simple definition are websites that serve as an entry point on the internet to a specific field of interest. The main purpose of portals is to provide each user with a personalized and integrated view of the business information applications (Kobayashi, & Inamasu, 2015). Besides offering simple contents, the majority of the portals offer other services including, email, chat, highly customizable sorting and searching, and endless ways for personalizing the user content. A portal can also provide a directory of Web sites, which can be used to access other sites, news, and weather information…

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