Pick an advertising campaign (any brand/product).

1. Intro of what the essay is about
2. Background of the product/brand campaign
3. Identify the advertising tools used (at least 6)
4. Evaluate the effectiveness of the tools used
5. Recommended Changes
6. Conclusion
7. References

Advertising Tools (Traditional, Non-Traditional & New Media Tools):

Traditional: Newspaper, word-of-mouth, magazine, radio, television, sales promotions, personal selling, direct mailer, outdoor (bus, busstop, taxi, billboards, banners, mrt, pre-cinema, lift)

Non-Traditional Tools: product placement, membership, events, sponsorship, guerrilla marketing, theme parks, factory tours

New Media Tools: Corporate website, e-newsletters, banners ad, EDM banner ads, online promotion, blogs, vlogs, influencers, email, mobile phone advertising, apps, social media

Format:

• Spacing 1.5 with font size 11 using Ariel script and justified
• Include page number
• Include reference page at the end of the assignment (Chicago APA referencing), listed in alphabetical order by author’s name (at least 5 references)

2000-2500

Answer preview

The edge of a product in the market during its launch and entire sales lifetime is deeply defined by the market approach applied to it. Different advertising approaches may be adopted to raise awareness to the public in terms of its existence and towards convincing them to purchase. Various brands, therefore, make very informed decisions regarding their campaign strategies. For instance, Air Jordan can be regarded as one of the brands whose market orientations are deeply…

 

(2600 words)