Analyzing the Purpose of Public Communication
Read Mark Zuckerberg’s public statement in the article attached to this online activity.
- Identify which one of the three general purposes of public communication (to inform, to persuade, to entertain) you believe that Mark Zuckerberg is using in his public statement. Consider this carefully and explain your answer using at least 3 pieces of evidence from his public statement.
- Based on your answer to (1), identify Mark Zuckerberg’s specific purpose (e.g., Mark Zuckerberg was informing Facebook users about ____; Mark Zuckerberg was persuading Facebook users to _____; or Mark Zuckerberg was entertaining Facebook users by ____). Explain your answer using at least 3 pieces of evidence from the email.
- In 2-3 sentences, explain why it is important for an audience to be able to identify the purpose of a speech/email/essay/etc.
Answer preview
When it comes to communicating a certain idea to the public, companies and corporates must understand what it takes to achieve it. The main purpose of public communication is to give certain information to the public that they need to understand. Other purposes may range from persuasion to entertainment, but the end goal is to get people to know something. One such communication is that made by the Facebook CEO, Mark Zuckerberg, about the claim that the company the information of its clients to another company (Rubin, 2018).
The General Purpose of the Statement
According to the statement he gives, the main purpose it serves is persuading the public, that the company is not to blame for the leak of the information on their accounts. He states that there was so much freedom left on the developers, that they violated the policies of the company. One of the reasons, this speech is certainly persuasive, is…
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