I screenshot the reading (Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?) it would only allow me to add 5. I will add the rest.
he wants a heading for each bullet point.
Answer preview
Chipotle Mexican Grill is a fast-food restaurant committed to using natural ingredients to provide a pleasant customer experience. However, consumers lost confidence in this brand after consistent cases of food born disease outbreaks. Chipotle was at risk of food-related illnesses due to the use of fresh produce and traditional cooking techniques. The multiple food poisoning cases emerged in later years, such as July 2015 and 2018 (Thompson, 2019). Chipotle experienced negative publicity for the numerous outbreaks. Customers’ opinion about the brand was negative since their ethics and credibility was questionable. It caused clients to lose confidence in the restaurant’s brand.