AVANT-GARDE FASHION AND SUSTAINABILITY
An essay about avant-garde fashion
4500 words. Brand: Carol Christian Poell
explain what is avant-garde fashion and introduce this brand, how this design making cloth and its concept.
How does this brand keep balance between commercial and creativity.
avant-garden and sustainability ,how does this brand keep balance between commercial and niche/creativity
1.intruduce avant-garde fashion ,avant-garde brand ,Carol Christian Poell
explain what is avant-garde fashion and introduce this brand
how this design making cloth and his concept.
2. How does this brand keep balance between commercial and creativity.
people can only find this brand in few boutique ,and this is not a mass produce brand , the boutique need to make an order and then the designer starts production.
In this way, compare to mass production , less waste has been made due to the limited production. Customers sometimes need to wait 3-6 month to get the clothes. but people still go for it and willing to wait. It is undeniable that this strategy attract people more curious about the product and the brand itself .
and also i think this strategy is a good way of sustainability.
KEY words about Carol Christian Poell
1.niche , only few boutique stock his products .and it is hard to get the dealership.only one shop could get it within a country. example of shops : UK the library1994 / Asia: ink clothing / Berlin: Darkland …
2.the making process is between 3-6months. craftsmanship ,handmade ,0 waste pattern cutting.
Answer preview
There are significant social norms that define as different individuals we should cloth or decorate our bodies. Avant-garde fashion has made a substantial contribution to changing people’s perception of clothes. The avant-garde fashion is part of the extensive culture, which promotes the need to introduce innovative ideas beyond the social norms. People are motivated to wear avant-garde fashion to be free from regular expectations. The designers ideally oppose the status quo of the mainstream culture and create clothes beyond social norms. The culture promotes the message that establishing freedom of expression means progress and hence explores values beyond social boundaries. Creativity is thus a major component…
(4800 words)