BALANCED SCORECARDS
Course: Operational Excellence
Text Books:
Bourgeous, D., Smith, J., Wang. S., Mortati, J. (2019). Information Systems for Business and Beyond.
https://opentextbook.site/
Langer, A. M. (2018). Information Technology and Organizational Learning. 3rd edition. Taylor & Francis Group, LLC. ISBN: 978-1-4987-7575-5
Answer preview
A balanced scorecard is a framework comprised of financial, internal process, learning and growth, and customer perspectives, and it is used to measure the effectiveness of company activities against its strategic plans (Langer, 2018). The financial perspective provides a quantitative benchmark on the operations of the organization since it focuses on the financial health of the company. The customer perspective is concerned with the incentives that customers can add to attract customers. Customers are essential…
(350 words)