This week’s reading centered around how Big Data analytics can be used with Smart Cities. This is exciting and can provide many benefits to individuals as well as organizations. For this week’s research assignment, you are to search the Internet for other uses of Big Data in RADICAL platforms. Please pick an organization or two and discuss the usage of big data in RADICAL platforms including how big data analytics is used in those situations as well as with Smart Cities. Be sure to use the UC Library for scholarly research. Google Scholar is the 2nd best option to use for research.
Your paper should meet the following requirements:
• Be approximately 3-5 pages in length, not including the required cover page and reference page.
• Support your response with the readings from the course and at least five peer-reviewed articles or scholarly journals to support your positions, claims, and observations. The UC Library is a great place to find resources.
• Be clear with well-written, concise, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.
For Example/Reference: Please find the attached sheet
Answer preview
Amazon Company is a brick-and-mortar business with e-commerce and physical stores. It collects a lot of data from the customer through their online activities. Amazon has managed to utilize big data through analytics, which has made the company more successful. Using the RADICAL platform, the company has managed to integrate data sources, such as social networks, maps, and customer purchases. Amazon has utilized technologies used in the smart city RADICAL platform. That is, Amazon has used sentiment analysis to analyze customer feedback in real-time. Also, through the use of shipping drones, Amazon has been able to integrate customer’s purchase and location information. According to Lee (2017), Amazon invented the anticipatory shipping system, which uses big data analytics to improve its services to customers. With such a system
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