BMW MARKETING CASE ANALYSIS
BMW MARKETING CASE ANALYSIS: Case study analysis, marketing homework help. Case Study #1 – BMW ,page 272.The assignment needs to be at least four pages in length. Be sure to follow the APA formatting for this assignment. peer review article from google scholar only.
What are the critical issues or problems? What are the alternatives? What recommendations can be made? How can you justify your strategy? At least 3-5 journal articles required. The case is attached. i also attached a paper about it. You can retract information from it but make sure to paraphrase and add citations.
Answer preview
The global vehicle manufacturing industry continues to develop at a rapid rate around the world. BMW is one of the major players in the worldwide market. One of the significant issues facing the firm inclines closely with innovation. Firms like Tesla already provide their customers with self-driven electric cars. The consistent innovation associated with the car industry promotes BMW to remain ahead or with the market to avoid a decline in revenue. BMW also ought to completely commit to innovation. The car industry offers no option regarding innovation. Change remains an expensive…
(1300 words)