Explain the Boston Consulting Group (BCG) Matrix and its application.

Requirements: The paper is to be a minimum of 500-words in length and written

to meet APA standards. Please note – the title and reference pages do not count toward the total word-count requirement.

Answer preview

The Boston Consulting Group matrix is a tool used for planning in different corporations to show their brand. It is developed on quadrants, which are based on, the relative market share axis and the rate of growth of the market axis. A tool that works hand in hand with this matrix is the growth-share matrix, which allows the evaluation of the potential…

 

(800 words)