Make sure to read Case Study Analysis Guidelines under Course Information

1. Make sure all questions are answered thoroughly and completely.
2. Case study must be written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts. E-text materials and/or outside research sources should not be used as the basis of your case study.
3. Be sure to cite all sources inclusive of the article and e-text.
4. Check for the correct forms of verbs, capitalize proper nouns, and make sure you are using the correct word or phrase. Sometimes what we say and what we hear is different from the way something must be written.

Requirements and Format

1. Length: not to exceed four (4) pages double-spaced, typed, 12 pt. font, 1” margins.
2. APA format
3. Case study must be written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts. E-text materials and/or outside research sources should not be used as the basis of your case study.
4. All phrases and para-phrases must use in-text citations (APA style) and with full references on reference page.
5. Research materials should be high-quality sources such as those available through the library online databases.
6. Supplementary materials (such as tables, figures, screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated within the main text.

Answer preview

BP’s Advertising Strategy

BP, an oil giant in Mexico, was found responsible for an environmental pollution incidence which occurred in 2010. An explosion at the Deep-water Horizon well takes place and is followed by a leak of oil for over a month. This causes the death of over ten people and also spills a lot of oil in the Gulf waters, which affected several industries, such as fishing and tourism. This saw their reputation go wrong, and most of the customers were unwilling to associate with them. They, therefore, had to come up with ways to make sure that their image was restored.

The Negative and Positive Effects of BP’s Advertising on Consumers

After they were so much criticized for this act, the first move that BP took was to begin advertising the company to the customer again…