BUS499 Strayer Week 4 Discussion – Business-Level Strategy
Please respond to the following:
- Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
- Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper’s experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Requirements: Three paragraphs
BOOK
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic Management: Concepts and Cases: Competitiveness and Globalization (13th Edition). Cengage Learning US. https://strayer.vitalsource.
Answer preview
ALDI is a discount supermarket based in Germany and has two key groups within the supermarket business, ALDI Nord, and ALDI Sud, which are independent in their activities and operations. Its products are sold at a discount, and this is achieved through selling its own brand labeled products and limiting the number of external products it sells. ALDI is gaining market shares internationally and causing competitive rivalry in other major supermarket brands. The strategy used by the company of offering low-cost products works well in increasing the customer base (Hitt, Ireland, and Hoskisson, 2019). It also does an outstanding job of keeping costs low and maintaining a competitive edge by using its brand of products made from recycled
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