business ethics unit 6 case study
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical
considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the
following case, it is attached
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand
profile.
Then, draft a two-page paper by addressing each of the following items:
In your own words, how would you describe “ambush marketing”? Include two examples with your description.
What are the advantages and disadvantages (risks and consequences) of ambush marketing?
What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy?
Explain.
Can ambush marketing be both intentional and unintentional? Explain.
As a leader of an organization, would you allow the practice of ambush marketing? Explain.
Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.
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Answer Preview
Ambush marketing tends to have some advantages such as an opportunity to get free advertising and marketing for a company’s products. It also gives a company an opportunity to develop its brand and capture a larger crowd since it is in an event. The disadvantages or risks associated with ambush marketing are that it may lead to bad publicity for an organization. It may also subject the company to counter-measures that may…
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