Business Model – New Innovative Shoes

Business Model – New Innovative Shoes


An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. Projecting the financial performance and requirements can be classified as financial goals of the venture. A venture capitalist will want to know not only the numbers, but how those were derived.

*This is about a report you just helped me with last week about an innovative pair of shoes called SwapSoles that has interchangeable soles. That previous report is attached as reference for this report.

Develop both a business model and financial goals for your new venture. Provide the following in a report that contains introduction, body (with headers) and conclusion.

  1. Define a business model for SwapSoles, explaining why it is you have selected this business model as the ideal model for your venture.
  2. Create a five-year revenue projection and illustrate how you have come up with the projected numbers.
  3. Develop a five-year pro forma P&L statement and justify your assumptions within the statement.
  4. Devise a five-year pro forma cash flow statement and justify your assumptions within the statement.
  5. Design a five-year pro forma balance sheet and specify how the balance sheet relates to the other two financial statements in parts (2) and (3).


– 4 pages minimum

– Double spacing

-Font: Times New Roman, Size 12

-At least six (6) peer-reviewed sources (include DOI in reference page) (Use some of the existing references but add at least 3 new references)

-In-text citations

-No plagiarism (IMPORTANT)

Requirements: 4 pages minimum double spacing

Answer preview

SwapSoles is a startup company that focuses on designing, manufacturing, and selling innovative shoes to its customers (Braguinsky et al., 2021). Its primary differentiated feature is the shoes’ interchangeably sole. This feature offers customers the convenience of having three in one, considering they have three soles: fashion, hard surface, and grass soles. In the five-period time, SwapSoles aims to increase market share and profitability as well. To achieve this, the company will use a hybrid business model (a combination of brick and mortar and online retail. Therefore, this paper will explain the business model that SwapSoles will use as it is an ideal model and develop a financial statement that will show how the company is more likely to perform in the 5-year period.

2011 words