Business Question

Assignment Content

1. Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
   Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
   Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
   Write a 700- to 1,050-word modified SWOT analysis that includes the following:

   • An introduction with a detailed description of the company
   • A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
   • An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
   • Financial, physical, or human resources
   • Access to natural resources, trademarks, patents, or copyrights
   • Current processes (employee programs or software systems)
   • An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
   • Market trends (new products or technology advancements)
   • Economic trends (local and/or global)
   • Demographics
   • Regulations (political, environmental, or economic)
   • Conclusion with an evaluation of how the company has retained its competitive advantage

   Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
   Note: You can view sample SWOT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
   RUBRIC – Criteria1. Introduction and company description 20% of total grade2. SWOT analysis diagram 10% of total grade3. Internal factors evaluation 23% of total grade4. External factors evaluation 22% of total grade5. Conclusion and competitive advantage evaluation 20% of total grade6. Critical thinking 2% of total grade7. Mechanics and grammar 2% of total grade8. Information literacy (references) 1% of total gradeTOTAL POINTS = 100 points
   Submit your assignment.

Answer preview

CVS is a health care organization in the United States founded in 1963 and headquartered in Woonsocket, Rhode Island. The organization owns a couple of subsidiaries, including CVS Pharmacy, which is a retail chain of pharmacies, CVS Caremark, and Aetna, which serves as a health insurance provider (Funding Universe, 2021). Initially, CVS Health started as an organization focused on helping customers better take care of their health and beauty. However, as the years passed, it incorporated pharmaceutical services. In 2020, the organization ranked fifth on the Fortune 500 list and thirteenth on the Fortune Global 500 list, courtesy of its $194.58 billion annual revenue (Funding Universe, 2021). The organization has been able to attain such success predominantly due to its competitive advantage, which it grows via strategic decision-making.

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