Please review the follow video about Taco Bell – Eat Like You, build your own 5 Cravings Box (2021) https://youtu.be/QuzcrGYhVkM (March 7, 2021 A. Verhoeven)
Also read the finance article, Taco Bell Launches Taco Bell Launches $5 Cravings’ Box as Fast Food Races to Be “Competitive on Value”5 Cravings’ Box as Fast Food Races to Be “Competitive on Value”, By Brook Di Palma. Taco Bell launches $5 ‘cravings’ box as fast food races to be ‘competitive on value’ (yahoo.com)
Then prepare a response to the following discussion topics:
1. Why Encourage customers to use their app for ordering?
2. How is this an example of mass customization?
Please provide empirical support from sources other than the text in your response. Include a paraphrased summary, with cites and references from at least 3 peer reviewed journal articles.These can be found either in the library or by selecting the pdf link to the right of your http://scholar.google.com search.Provide cites and references.
Zacks Investment Research: Yum! Brands’ Taco Bell to Move its First Unit, Numero Uno (2015). . Newstex.
James, C. D., & Mondal, S. (2019). A review of machine efficiency in mass customization. Benchmarking, 26(2), 638-691. http://dx.doi.org/10.1108/BIJ-
Heil, E. (2021). The Taco Bell chicken sandwich taco is the change of pace we needed.
Millington, A. (2014, Nov 21). McDonald’s to launch global mobile app as part of mass personalisation strategy. Marketing Week (Online), https://www.proquest.com/
Hueter, J., & Swart, W. (1998). An integrated labor-management system for Taco Bell. Interfaces, 28(1), 75-91.
Hoffman, D. D. (2017). New Media’s Impact on the Fast Food Industry: A Comparative Study of Taco Bell and Chick-fil-A.
Kimes, S. E., & Laque, P. (2011). Online, mobile, and text food ordering in the US restaurant industry.