Case Study Ford Motor Co.

Read the attached case and address the questions at the end in a carefully crafted essay not to exceed four (4) pages.

1. Length: not to exceed four (4) pages double-spaced, typed, 12 pt. font, 1” margins.
2. APA format
3. Case study must be written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts. E-text materials and/or outside research sources should not be used as the basis of your case study.
4. All phrases and para-phrases must use in-text citations (APA style) and with full references on reference page.
5. Research materials should be high-quality sources such as those available through the library online databases.
6. Supplementary materials (such as tables, figures, screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated within the main text.
7. An electronic copy of the case analysis must be submitted via Turnitin. Any similarities found in Turnitin above 25% will subject the analysis to be returned for no credit, and may be subject to further discipline under the plagiarism policy of the College.
8. Make sure all questions are answered thoroughly and completely.

Answer preview

Case Study Ford Motor Co.
This paper is a case study of Ford management approach to reorganizing its operations to recover from poor performance ahead of the 2008 US recession. Ford motor in 2006 and 2007 suffered significant losses of $12.6 billion and $2.7 billion respectively (Rosenberg, 2012). While the company close competitors reported losses and filed for bankruptcy during the recession its new strategies maintained it in business. One of such strategies was to reduce the brands in order to concentrate on improving quality for the strong brands. In other words under the leadership of Alan Mulally as the CEO, Ford engaged in the…