Marketing
Business administration program
Freese Corporation has been in the heating and air conditioning business for more than 60 years. The founder, Jim “Deep” Freese started the business in Orange County, California in the early 1970’s as the Southern California suburbs began to grow.
Freese Corp is preparing for a management transition. Deep, the founder, is about to turn control of the business over to his son, Junior Freese. When he started the business and for most of its first 40 years, Deep Freese knew almost every customer of the business personally. However, he never created a formal customer data base. Today, he has more than 150 employees and 50 trucks operating in Orange and Riverside Counties.
Junior Freese recently graduated from the highly rated business administration program , but never took the Marketing Analytics class.
Marketing strategy
Explain in your own words why businesses must have an Internet and IoT marketing strategy
An initial post must be between 250-300 words
Marketing plan
For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Create the first part of your marketing plan in 8–12 pages:
Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.
Develop your company’s mission statement.
Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years
Qualitative and quantitative assessment of a market
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.
Instructions
Write a 525-word report that includes the following sections:
Section 1: Business overview, mission, and vision
Section 2: A Market analysis that includes the following components:
Market overview/needs analysis
Target market
Disruptive Marketing
For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
For each of your replies, comment on the student’s articles that they used. Why would that be an article that you would want to read more on?
Requirements: detailed
please note that the original post should be 750 words or more, and APA 7 formatted, and once we are done with the original post, I will give you two peers work to reply to which should be 250 words…
here is the instructions from the professiors
The student will complete 6 Discussions in this course. The student will post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m. (ET) on Thursday of the