Marketing
Organic and local food
Global organisation
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>> The is a summary of the project, 1 page double space please make it br
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>> The name of the company you would like to assess for global expansion.
>> The region or country you would like the company to expand into.
>> What your initial thoughts are about this company? Why do you like them and why do you think they could be successful in expanding.?
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>> Requirements: 1 page
Indoor security cameras
ompany:https://ring.com/ (RING)
would like you to pass out your questionnaire (sample questionnaires are included in the
POWEROINT PRESENTATION Week 2) to a total of 30 people, 15 who represent consumers who
use the products/services sold by the company you chose, and 15 who represent consumers
who do not use the products/services sold by the company you chose. You can collect the data
either in person or on the Internet. You should summarize the results from the data you collect,
and compare the 2 groups of consumers on each question asked. You can use simple
percentages, a bar chart, or any other format that you choose to compare the 2 groups of
consumers. These results should then be listed in a Table that is presented as an Appendix. The
research project should be a 10 double-spaced typed page report (not less than 10 pages and
not to exceed 12 pages) not including Appendices. It should include the following sections:
Fashion Marketing Strategy
Fashion and Retail Vision and Mission Statement, if a company is selected (if a fashion designer is selected, this would be the history of the designer. If a trend is selected this would be a history of the trend and how it has evolved).
Fashion and Retail Industry Analysis (the current status of the company, the current status of the fashion designer, or the current status of the trend that is marketed to consumers)
Fashion Marketing Strategy (marketing strategy of the company, of the designers current collection, or the manner in which the trend is marketed to consumers)
Retail Trend Analysis (future of the company, designer, or direction in which the trend is headed).
Marketing strategy
This case study assignment will reinforce concepts related to market segments, targeting, and positioning. In addition to these strategic components, the case will bring pricing strategy into the strategic planning process.
Clean Edge Razor is a ‘wet shave’ company that sells non-disposable razors (i.e., consumers buy replacement razors), very much like Gillette Fusion blades.
*As you review the case and prepare your case study submission, please keep the following discussion points in mind:
1. What are the dynamics of the non-disposable razor category? Is it stable, growing, or declining? Include numbers from the case. What is Paramount’s (company that sells Clean Edge) position in the industry (i.e., market share leader, etc.)
2. Be sure to identify, describe, and discuss the three price/quality price tiers (value, mainstream, premium). Notice the different names. What is happening in each of those price tier segments (i.e., growing, stable, declining)? In addition to the price/quality price segments, please discuss the ‘benefits sought’ segments (e.g., aesthetic shavers) in your discussion – these segments need consideration for assessing growth trends and whether to target the mainstream or premium segment.