Marketing
Marketing product
Introduction and instructions: In this Assignment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First read the background concerning the scenario Adaptive Sports Global (ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company.
The second simulation will provide details you need to understand to more successfully complete the Assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the Assignment.
Read Adaptive Sports Global (ASG) background information needed for this Assignment.
Scenario: Adaptive Sports Global
-View the meeting of the marketing director at Adaptive Sports Global (ASG), and the
marketing management team meeting, to begin to develop the marketing strategy and marketing plan.
-View the simulation for details for the Assignment below.
Choose one of three product lines listed below for which you want to be responsible. Then respond to all the checklist items.
Online marketing
Select one of the following brands to research:
Wholly Guacamole
Sonic
Starbucks
Coca-Cola
Lucky Brand
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Write a 750- to 1,050-word paper in which you will evaluate:
Fan engagement
Brand exposure
Customer interaction
Page traffic
Lead generation
Brand image (enhancement)
Attractive market
no work cited, can search on the website, type by your own words.
1.An attractive market has the six characteristics. Name them.
2.Porter’s Five Forces are Substitute Products, Potential Entrants in the Marketplace, The Bargaining Power of Suppliers, the Bargaining Power of Buyers and Competitive Rivalry. Apply each of these factors to two very different operations within the food service industry, a small frozen yogurt retail shop and a feed lot for cattle. Which business is easier to get into? Which business is easier to stay in? Explain your answer.
3.In order, list the stages in the buying process. Describe what happens at each stage.
4.A marketing strategy can take one of four generic forms — market penetration, market development, product development or diversification. Provide a brief description for each strategy, being sure to address the kind of market and product each strategy includes.
5.The history of marketing can be broken down into four eras — the production orientation era, the selling orientation era, the product orientation era and the value orientation era. Roughly, during what period of time did each occur? How could each best be characterized?
6.Business to Consumer Marketing Channels can include three categories of intermediaries. Name the three intermediaries and provide a brief description of the function of each.
Target markets
Marketing Myopia Essay
The marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
Your essay must include an introduction.
You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.
Product Development in Marketing
you need to choose ONLY ONE journal on marketing and write 500 words on what the journal was about.
for example: you are interested in creating product value, so you can choose a journal that is talking about it
• What are the key themes in the article?
• What is the purpose of the study?
• Who is the intended audience for the work and is there background information to the ‘problem’ or research question?
• Is there discussion of how significant the work is to an understanding of Marketing?
• How many sources were used to write the paper?
• Are all the references used relevant to the ‘problem’ or research question?
• Does the author\s critically analyse the references e.g. question their relevance or outcomes
• Is the empirical research study qualitative or quantitative? Why?
• What is the size of the sample? Why is this important?
• How was the research data collected?
you need to choose ONLY ONE journal on marketing and write 500 words on what the journal was about.
for example: you are interested in creating product value, so you can choose a journal that is talking about it
• What are the key themes in the article?
• What is the purpose of the study?
• Who is the intended audience for the work and is there background information to the ‘problem’ or research question?
• Is there discussion of how significant the work is to an understanding of Marketing?
• How many sources were used to write the paper?
• Are all the references used relevant to the ‘problem’ or research question?
• Does the author\s critically analyse the references e.g. question their relevance or outcomes
• Is the empirical research study qualitative or quantitative? Why?
• What is the size of the sample? Why is this important?
• How was the research data collected?
• How are the results presented? Are the results significant? Are the results unexpected?
• Are the results easy to follow?
• Is there evidence of ‘new’ findings?