Marketing
Target market
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market
Taxi industry
1. How attractive was the taxi industry before Uber and other ride-hailing players entered the market? (Hint: Use Porter’s five force model to answer this question)
MKT504 Final MarketingDeck
A Deck is nothing more than a PowerPoint presentation. This is becoming a more popular method of submitting marketing and business proposals. For this week use your content from your Product Proposal, Marketing Plan and Forecasting report to create your Marketing Plan Deck.
Social Marketing Campaigns
Social marketing uses traditional marketing concepts to change health behavior, with the ultimate outcome of a healthier population. Social marketing campaigns have been used to raise awareness of risk and risk behaviors, to promote the adoption of healthy behaviors, and to encourage cessation of unhealthy behaviors. In this assignment, you will be analyzing social marketing campaigns.
1-1 Discussion: The Market is Calling for Biolage R.A.W.
Biolage R.A.W. is a professional haircare brand launched in 2017, in Portugal. The brand is taking its first steps into the Portuguese market and facing a lack of awareness about high-end natural products along with facing challenges with pricing in this segment. This case looks at how Biolage R.A.W. can come up with a launch strategy in a market where the brand name is unknown and the price of the products is regarded as high by the target consumer.