Marketing

Explain in your own words why businesses must have an Internet and IoT marketing strategy

An initial post must be between 250-300 words

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.

Freese Corporation has been in the heating and air conditioning business for more than 60 years. The founder, Jim “Deep” Freese started the business in Orange County, California in the early 1970’s as the Southern California suburbs began to grow.

Selection Criteria: Select any public (listed on the Stock Market) small or midsize company (market value: between 2 – 10 billion dollar OR has between: 1000 to 8,000 employees). You may find this info on Yahoo Finance website: https://finance.yahoo.com/
Analyze the company information using the themes and perspectives you have been learning in this course. In your answer you must adhere to the outline provided below (including section numbers, etc)-
Paper1 Outline- (length is 800 words excluding section 15)

Resources: Strategic Plan Presentation Grading Criteria
Now that you have completed your review of the Stevens District Hospital Strategic Planning Scenario, you have been asked to provide a presentation to the governing board of the hospital. This board is comprised of the president of the hospital, four business leaders from the community, and three leaders of the medical staff. Create a 10- to 12-slide Microsoft® PowerPoint® presentation that summarizes your analysis