Marketing

Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)

Think about a brand that you have a relationship with. In a 3-5 page double spaced 12 font paper with 1 inch margins. Give a brief summary of the brand and its history (no longer than a paragraph) then answer the following questions in essay format.

Put yourself in the role of the recall coordinator for Ford Motor Co. It’s 1973, and field reports have been coming in about rear-end collisions, fires, and fatalities. You must decide whether to recall the automobile. What will you decide?

The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:

Research is becoming much more critical to all aspects of business as competition gets more intense, and as consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing research.