Marketing
Marketing mix
Answer the following questions related to the Case Study, “Taco Bell: The Breakfast Opportunity.”
the Case Study from the Kellogg School of Management, “Taco Bell: The Breakfast Opportunity.”
Taco Bell executives feel significant pressure to find growth opportunities. This pressure comes from investors who are looking for stock gains and from operators who want to see strong store-level results.
1.Taco Bell’s most recent growth is tied to the introduction of an innovative and wildly successful new product introduction. What was that new product? Describe the marketing mix for that product. Which of the “four P’s” do you feel is the most significant factor in the success of this product? Explain your answer.
2.Describe the key customer demographic for Taco Bell. What factors would contribute to them being interested in purchasing breakfast from Taco Bell? What about their habits and preferences might make them a difficult core demographic for breakfast?
3.Taco Bell executives don’t expect that offering breakfast will create new breakfast consumers. Where will their breakfast customers come from? What role does this fact play in their promotional strategy?
Marketing product
Introduction and instructions: In this Assignment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First read the background concerning the scenario Adaptive Sports Global (ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company.
The second simulation will provide details you need to understand to more successfully complete the Assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the Assignment.
Read Adaptive Sports Global (ASG) background information needed for this Assignment.
Scenario: Adaptive Sports Global
-View the meeting of the marketing director at Adaptive Sports Global (ASG), and the
marketing management team meeting, to begin to develop the marketing strategy and marketing plan.
-View the simulation for details for the Assignment below.
Choose one of three product lines listed below for which you want to be responsible. Then respond to all the checklist items.
Online marketing
Select one of the following brands to research:
Wholly Guacamole
Sonic
Starbucks
Coca-Cola
Lucky Brand
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Write a 750- to 1,050-word paper in which you will evaluate:
Fan engagement
Brand exposure
Customer interaction
Page traffic
Lead generation
Brand image (enhancement)
Attractive market
no work cited, can search on the website, type by your own words.
1.An attractive market has the six characteristics. Name them.
2.Porter’s Five Forces are Substitute Products, Potential Entrants in the Marketplace, The Bargaining Power of Suppliers, the Bargaining Power of Buyers and Competitive Rivalry. Apply each of these factors to two very different operations within the food service industry, a small frozen yogurt retail shop and a feed lot for cattle. Which business is easier to get into? Which business is easier to stay in? Explain your answer.
3.In order, list the stages in the buying process. Describe what happens at each stage.
4.A marketing strategy can take one of four generic forms — market penetration, market development, product development or diversification. Provide a brief description for each strategy, being sure to address the kind of market and product each strategy includes.
5.The history of marketing can be broken down into four eras — the production orientation era, the selling orientation era, the product orientation era and the value orientation era. Roughly, during what period of time did each occur? How could each best be characterized?
6.Business to Consumer Marketing Channels can include three categories of intermediaries. Name the three intermediaries and provide a brief description of the function of each.