Marketing
Target markets
Marketing Myopia Essay
The marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
Your essay must include an introduction.
You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.
Product Development in Marketing
you need to choose ONLY ONE journal on marketing and write 500 words on what the journal was about.
for example: you are interested in creating product value, so you can choose a journal that is talking about it
• What are the key themes in the article?
• What is the purpose of the study?
• Who is the intended audience for the work and is there background information to the ‘problem’ or research question?
• Is there discussion of how significant the work is to an understanding of Marketing?
• How many sources were used to write the paper?
• Are all the references used relevant to the ‘problem’ or research question?
• Does the author\s critically analyse the references e.g. question their relevance or outcomes
• Is the empirical research study qualitative or quantitative? Why?
• What is the size of the sample? Why is this important?
• How was the research data collected?
you need to choose ONLY ONE journal on marketing and write 500 words on what the journal was about.
for example: you are interested in creating product value, so you can choose a journal that is talking about it
• What are the key themes in the article?
• What is the purpose of the study?
• Who is the intended audience for the work and is there background information to the ‘problem’ or research question?
• Is there discussion of how significant the work is to an understanding of Marketing?
• How many sources were used to write the paper?
• Are all the references used relevant to the ‘problem’ or research question?
• Does the author\s critically analyse the references e.g. question their relevance or outcomes
• Is the empirical research study qualitative or quantitative? Why?
• What is the size of the sample? Why is this important?
• How was the research data collected?
• How are the results presented? Are the results significant? Are the results unexpected?
• Are the results easy to follow?
• Is there evidence of ‘new’ findings?
Target market
Think about a brand that you have a relationship with. In a 3-5 page double spaced 12 font paper with 1 inch margins. Give a brief summary of the brand and its history (no longer than a paragraph) then answer the following questions in essay format.
1) Are you the target market of this brand? Explain who the target market is and why this would be the best market for the brand.
2) Talk about the relationship you have with the brand. Do you think that a strongly committed relationship is a good thing for a brand? Why or why not?
3) Has this brand gone through any type of transformation? Has it had to reinvent itself for a different generation or different retail experience (ex. Online vs. instore?)
4) What hurdles does this brand face from a societal perspective? (changing tastes, laws, preferences?)
5) Discuss the brands strategy, brand identity, and brand positioning.
6) Why has this brand been powerful? What mediums has it used to gain this power?
7) Is this brand valuable to its company? What role does it play in the company’s portfolio of brands? If the company only has one brand discuss brand extensions and whether or not they have been or could be successful.
Grading Rubric
Marketing mix—product
Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies.
Discuss where their marketing mix strategies are similar and where they are different. Explain why.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
Also, consider the element of ethical promotion and social responsibility toward consumers.
In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.
Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-
Global market
What were the major effects of the Judgment of Paris of 1976 on Californian wines?
The paper must be a formal research paper of at least 4 pages (not counting the title and reference pages). The final paper format must follow the APA (American Psychological Association) writing style. APA asks for an abstract- this need only be 2-3 sentences.
Please follow the formatting as outlined on the Owl Purdue Online Writing Lab: