Marketing
Integrated marketing communication
Papers should be seven (7) pages double-spaced. Longer papers are cheerfully accepted and read carefully. For citations, MLA format is preferred but not required. A minimum of seven citations is a good start. NEVER use Wikipedia as a citation.
Please give a BRIEF history of the company or brand in the opening paragraph. You may finish with a brief opinion at the end regarding the company’s prospects.
Industry and market
Discuss competitive analysis by examining one to two competitors to the product you are “creating” (Athleishoes). Identify the direct competition to your product and analyze their strategies, objectives, strengths, and weaknesses.
Conduct a competitive analysis on both the industry and market of your product (Atleishoes).
Discuss porter five forces and competitive profile matrix as it relates to your product
Prepare marketing strategy based on the elements of the 7 P’s used in your chosen product. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report.
American technology corporation
Brand Positioning and Strategy PowerPoint
For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represented on the slides by using the slide notes feature. The outline below can be used as a guide for the presentation, and the number of slides for each area may vary in your presentation:
Slide 1: Develop your title slide.
Slides 2-3: Introduce your chosen brand, highlighting a few of your favorite products.
Slides 4-7: Determine and describe how your favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
Slides 8-10: Explain how your brand has created value and remains appealing to you as a member of its target market.
Market and sell
Because Social media is such a fluid and changing medium, a big part of our understanding and learning is gaining perspective from people that may not use social media the way we do. For this assignment we will be learning from each other by sharing an area of interest that you can “teach” and inform your peers about.
Prepare a ppt on an area of your interest in Social Media
5-6 slide to support a 10-15 minute presentation.
Be sure to give appropriate context/background to support your discussion (i.e. explain the social media platform of your choice and any applicable history and any surrounding events that would impact class understanding of your topic)
A great presentation is one that contains an opinion supported by facts vs. just a collaboration of facts. See example below.
Be sure to include any relevant sources on the final page of the ppt.
Social media strategy
Because Social media is such a fluid and changing medium, a big part of our understanding and learning is gaining perspective from people that may not use social media the way we do. For this assignment we will be learning from each other by sharing an area of interest that you can “teach” and inform your peers about.
Prepare a ppt on an area of your interest in Social Media
5-6 slide to support a 10-15 minute presentation.
Be sure to give appropriate context/background to support your discussion (i.e. explain the social media platform of your choice and any applicable history and any surrounding events that would impact class understanding of your topic)
A great presentation is one that contains an opinion supported by facts vs. just a collaboration of facts. See example below.
Be sure to include any relevant sources on the final page of the ppt.
Bad Example: This is WeChat and this is how I use it.