Wk 3 – Apply: Strategic Management Research Journal, Part 3

Caterpillar Inc.

Wk 3 – Apply: Strategic Management Research Journal, Part 3 [due Mon] Wk 3 – Apply: Strategic Management Research Journal, Part 3

amiliarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: organizational structure, organizational culture, inertia, Holacracy, PESTEL model.

Create a 700 to 1,050-word entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:

  • Assess whether Caterpillar Inc. is using the appropriate measures to verify its strategic effectiveness.
  • Summarize Caterpillar Inc.’s organizational structure.
  • Determine whether Caterpillar Inc.’s organizational structure is considered a traditional organizational structure or a Holacracy.
  • Detail why it is important for Caterpillar Inc. leadership to study and understand the company’s internal and external environments.
  • Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments.
Answer preview

Caterpillar Inc.

Caterpillar Inc. is an established company that specializes in the production of earthmoving machines and other implements for use in the construction industry. Although it is among the pioneer companies in its field of trade, Caterpillar Inc. has had to keep reinventing itself so as to keep up with increasing competition and the changing market environment. This paper looks at the company’s approach to strategic management. The corporate entity has a unique organizational structure to match up to its large size and global presence. The paper…

(1100 words)