CB475ConsumerBehavior: Groups and SocietyUnit1DiscussionBoard – What is ConsumerBehavior?
Unit 1: What is Consumer Behavior – Discussion Board 2
Deliverable Length: 600 words + minimum of 2 references
Assignment Description:
All people are influenced, including you. People sometimes buy things because they want them rather than because they need them. Sometimes, they only want things because others have them. Consumers’ buying behaviors are often affected by social, cultural, and group influences. Consider a product or service that you bought recently.
Identify the product or service, then answer the following questions:
- Why did you purchase the product or service?
- Were you were influenced by a cultural trend, or did you covet a friend’s purchase?
- What is 1 social influence that could prompt you to buy a different product or service in the future?
- Based on your purchase, what is 1 social, group, or anthropological perspective that applies to your purchasing decision?
Assignment Objectives:
- Discuss the social, group, and anthropological views of consumer behavior.
Answer preview
Consumer behavior is a concept used to study the processes used by individual consumers, organizations or groups when they purchase, choose, consume, and dispose of goods and services. Moreover, it also requires marketers to study consumers’ social, mental, emotional, and behavioral responses. Marketers recognize that understanding the demographics that influence the way consumers buy specific goods and services will help them determine products with high demand in the market (Mothersbaugh et al., 2019). It also helps them identify obsolete products and create the best mechanism for presenting the goods in high demand to consumers. Furthermore, marketers can innovate efficient and unique advertisement techniques targeting a particular audience.
680 words