Channel Members
you will find the attached “Prologue” interesting. Please read the following and comment. What did you find within the attached Word DOC to most impact your thinking when it comes to channel member selection? How helpful to you was this case study insofar as focusing you on key issues and considerations that are critical when making such a channels decision
Mktg522_outofsight_meeting_with_washburn_mini_tutorial__2016_
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The Washburn case has helped me in understanding various important factors that one should consider before making decisions or select a channel to market their products. By these I have been able to understand that in order to be successful and ensure that one’s product is secure, one must select a reliable channel buy first doing a research about the organizations so as…
(307 Words)