Communication networks.

HS 7685 week 2 Discussion

Week 2 Discussion Board

AHS7685 – Discussion Board Rubric.docxPreview the document

Social Media is reshaping how we fundraise. Review the following two brief videos. Then, answer the following question: How can your nonprofit organization use social media to prospect for donors, participants and/sponsors?

  • Videos:

Turning social media sharing into successful fundraising (Links to an external site.)Turning social media sharing into successful fundraising

Social Media Strategies For Nonprofit Fundraising (Links to an external site.)Social Media Strategies For Nonprofit Fundraising

Week 2 Readings and Resources

Answer preview

One of the strategies USMS can use to prospect for donors and participants in a course to train adults on swimming is to spread stories on social media. The stories can include experiences in loss of life due to lack of swimming skills, and individuals benefit from USMS training programs. These stories can be shared by different people from the organization, including the CEO, CFO, coaches, members within their connections (Buvala, 2009, Nov 1). One limitation of this strategy is ethical concerns to avoid being manipulative to the social media users on emotions on a life lost by non-swimmers.

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