Communication of an Organization
Write a case study analysis that focuses on the communication strategy of an organization of your choice.
You will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].
The top reason [insert author’s name here] holds that position is __________.
A second reason [insert author’s name here] holds that position is __________.
A third reason [insert author’s name here] holds that position is __________.
After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)
Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)
In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace.
You will need to reference at least two academic sources.
Use the standard five-paragraph format (introduction/body/conclusion)
That is just a guide. Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
Any organization of choice is fine.
Answer preview
Proper communication is essential for the success of a business or venture. Companies have established various strategies for promoting internal and external communication in their firms. An excellent internal communication strategy allows a free flow of communication in the multiple levels of the organization. According to Gloor (2016), communication strategies are useful if they can withstand challenges and pitfalls to ensure their sustainability. Among the firms that have developed effective strategies for internal communication is Bentley’s Pet Stuff, their approach has led to cohesiveness and establishment of a learning culture in the firm.
Summary of the Communication Strategy
- Corey Moseley discusses how innovative communication processes have helped Bentley’s Pet Stuff (BPS) resolve the issue of strained and slow internal relations and communications, respectively.
- The top reason Moseley holds that position is because of the evident need for better communication in the firm before they implemented their current strategy.
A second reason Moseley holds that position is because of the impressive results reported by the company’s staff after…
(1000 words)