corporate entrepreneurship

Week 10 Discussion

Please respond to the following:

  • Discuss whether the term “corporate entrepreneurship” an oxymoron? Can corporations—especially large ones—be innovative? Support your answer with examples.
  • Use the Internet to find an example of two corporate innovations—one brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success and why?

Be sure to respond to at least one of your classmates’ post.

The classmates post is attached

Answer preview

Corporate Entrepreneurship is a process used to develop new business, products, and services inside an existing business or organization. In my opinion, corporate entrepreneurship is not an oxymoron. Most established corporations are structurally adopting corporate entrepreneurship as size means little if your innovation system can’t build on them for serial success. For example, Netflix, one of the largest online streaming services worldwide (Mier et al., 2021).  However, Netflix started by going through many multiple corporate innovations’ stages before it came into the limelight.  First, they started by renting movie DVDs, then they  switched to a monthly subscription model of lending DVDs every month, and later they decided to start streaming movies. Netflix now is available in over 190 countries.

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