CRM STRATEGIES
BUSN 420 Discussion Board Week 5
Post a message that explains and discusses why it is important for businesses to use CRM strategies to manage their customer information. Support your post with at least two peer-reviewed scholarly journal references.
– 300-400 words
– Support your post with at least two peer-reviewed scholarly journal references.
– Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.
(ISBN 978-1-259-56732-2)]
Read: Baltzan, Chapters 11-13
Answer previewCRM Strategies
In any given business, managing customers is the most important thing since they are the driving force of the company. There are various ways used in managing customers, depending on the type of business. However, Customer Relationship Management (CRM) strategies have displayed various significance in businesses. Conferring to Dyche (2001), using CRM strategies to manage client’s information has many benefits to business organizations. Primarily, CRM strategies, which…
(350 words)