Customer Service at Woodson Chemical Company
Case study: Customer Service at Woodson Chemical Company
After reading the case from the attachment, answer the following questions:
1.What is the critical issue(s) confronting WCC North America?
2.What changes, if any, should be initiated to address the critical issues (s)
3.Identify the risks and benefits of your proposed changes from the perspective of:
a.WCC North America corporation management
b.WCC North America line distribution management
Answer preview
WCC faces several issues affecting different areas of their business. The company experiences low customer satisfaction caused by inadequate customer service information. The customers provided feedback expressing their discontent with the information provided to them after they have made purchases and before the products are delivered. They desired to have ways that would allow them to track the progress of their purchases during distribution. WCC also had challenged managing their distribution channels…
(500 words)