. Ensuring good customer service makes it possible to build customer loyalty and, hence, retain more customers (Grønholdt, Martensen, Jørgensen, and Jensen, 2015). The customer services offered should also be tailored towards the services offered; the agents will hence know how to respond to different issues within the services provided. The customer service should meet the goals and expectations of the company. The use of deadlines is also important. For instance, customer complaints should be handled within the first 24 hours. It entails creating urgency. This way, the complaints or queries are addressed immediately within a short period, organizations that respond to customer requests on time ensure customer satisfaction.
