demographic information
question about imc
Discuss in what sense you think behavioral segmentation information about customers is more diagnostic of their future purchase behavior than is, say, demographic information?
Netflix seems to think that behavioral data is more important than demographic data. Do you agree? Why or why not? Explain your answer.
Write about 200-250 words, and plz write in your own words. Thank you.
Answer Preview
All organizations have an objective to ensure customer satisfaction through their products and services. Therefore, information about the customer is very crucial to the success of a company. Data regarding customers will help an organization understand the needs of its clients…
(346 Words)