Descriptive, Predictive, and Prescriptive Analytics

Descriptive, Predictive, and Prescriptive Analytics

Business discussion (choose one question)

Using any reliable source for reference, answer your choice of one of the discussion questions below. Please clearly indicate which question you’re answering by labeling it with the question number (e.g. “Question 1”).

1. Describe and discuss descriptive, predictive, and prescriptive analytics. Give an example how a company (preferably, the company you work for) would use descriptive, predictive, and prescriptive analytics.

2. Define discrete and continuous metrics, and give your own original example of each.

3. Define the four types of measurement scales and give your own original example of each.

4. Define the following types of input to a model: decision variable, uncontrollable variable, and data. Give your own original example of each.

Your initial post must be at least 200 words in length and must include references from reliable sources.

Answer preview
Descriptive Analytics is used to sum unprocessed data to the form which man can understand; it is also used to ask a question such as;” What happened in the past?” They help us understand the past occurrences and what might occur in future due to the information we have. It uses data mining and aggregation to report the occurrences of the past. It presents its data in a manner many business people can understand (Sharda, Asamoah & Ponna,2013).  It does not dig for its information thus providing vague data. It uses methods such as surveys and case studies. Through these methods, it can collect a large amount…
(500 words)
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