Devereaux-Dering Group
Read the Case study Devereaux-Dering Group, Chapter 10, Page 320 in The Leadership Experience
Week Three Case: Devereaux-Dering Group, Chapter 10, Page 320
This assignment must be submitted by Sunday 11:59 PM
Please submit by clicking the assignment link above.
Directions:
- Write a short summary of the case, and then answer all of the questions at the end of the case.
- Always use APA references and in-text citations.
- The assignment must be written in APA format with Running head, header, page numbers, Title page, Times New Roman 12 pt font, double spaced and indented paragraphs, citations at the end of every paragraph to support what is shared, and a complete APA reference page.
- The summary portion should not exceed one page.
- Please read the case about three times before attempting to answer any question and you will find you get a better understanding of what is being asked of you.
- Please be sure to back up your answers with facts from the textbook, and put together complete and well thought out responses. I am looking for original input so, please integrate your thoughts and experiences in each case assignment.
- Also make sure that you support and reinforce your answers and replies with factual information from the textbook, research, work/life experiences, etc.
Answer preview
Case summary
The case study depicts a team of four members who include Fitzgerald (creative director), Trish Roderick (account services), Adrienne Walsh (production manager), and Tyler Green (Brand strategy). Their team leader Mr. Kurt Lawerensing selected the four members of an account team. The team was chosen to represent Devereaux – Dering Company which is a global advertising agency in the sales. The team has won a BMW account which would help it rise again after experiencing a long-term deteriorating sale. The company needed a large account such as BMW account to help it rise age…
(750 words)