Base from the “Dollar Shave Club: Disrupting the Shaving Industry” Sample Case Analysis. (Case and PDF sample)(Attached files)
Please do the Case Analysis “Glossier Co-Creating A Cult Brand With A Digital Community“(Attached file)
The Case Analysis should have: (a pdf slides and a 2 pages approximately 800-1000-word case analysis writeup)
1. Overview
2. Analysis
3. Updated results
4. Questions
5. Sources
6. Recommendations
Dollar Shave Club Case.pdf
Dollar Shave Club – Example -> Please base from this Example
Glossier Case.pdf -> This is the case we need to work on it.
Glossier – Example.pdf -> This is another team example.
I already attached Glossier case example from other team. Please help.
Answer preview
Glossier is about a personal style of fashion and emphasizes on following initiatives.
Build a Community
Glossier delivers value by turning social media likes into sales and free marketing through data analytics to understand customer needs, hence promoting a higher user experience. Glossier emphasizes individuals and integrates their feedback, unlike other typical beauty brands controlling what is beautiful for all (Danziger, 2018, November 7). Through multiple fundraising rounds, the company raised $86 million from its venture’s capital investors. Its sales rose by 600% in 2017, with 26 edited product lines (Avery, 2019).
The Social Brand and the Cult of Glossier
Glossier was fundamentally committed to creating a social brand defined by a shared connection between customers. Glossier promoted a sense of belonging for different women in the community. Within a six weeks cycle, there was a commitment from these fans to explore new products, order, and post on social media. The foundation to creating a cult brand was
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