am asking to summarize in one page of article summary and add any updates from another articles from your own reading – current marketing news that related to that attached article.
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Return on investment is a tool used by marketers of digital marketing to measure the worth obtained from marketing campaigns. Engaging in any kind of marketing without measuring the return on investment results to failure in that particular campaign. Marketers need to be sure of the areas of marketing that they need to spend more money as well as which to cut off (Hoffman, and Fodor, 2010). In mobile video ads, ROI is measure through, brand awareness, purchase influence, accessibility as well as mindshare. In brand awareness, the market needs to know the number of searches done or the number of video shares and mentions. A high number of indicates more brand awareness and a high return on investment. More purchase after the introduction of mobile video ads is a good measure that the marketing campaign is being effective and an indication of high ROI.(405words)