Discuss Coca-Cola as a global
Write a 1000-1200 word essay, APA format, discussing the following:
- Discuss Coca Cola as a global brand.
- Discuss your opinion of the overall failure of the UK launch of Dasani.
- Suggest and describe 2 changes/improvements Coca Cola should make to Dasani itself in order to re-launch the product in the UK, and why?
- If Coca Cola hired your team, develop and describe a mini promotional plan with three (3) new marketing ideas (1 social media, 1 TV and 1 print). Be as detailed as possible when describing your new ideas. Remember Dasani is new and improved; the primary goal of your plan is to inform the target market about it. Be creative.
Please read the APA format PowerPoint, the sample student paper and sample reference page documents located in the Files section of Ember. Improper APA format will be penalized.
Answer Preview
The recipe that changes were in the early years when the cocaine was removed from the coke and another adjustment that are minor were carried out. But with time, the recipe has remained the same and this is the reason as to why the recipe is guarded securely in a vault that is considered unbreakable and only a few people in the organization has the access to the vault…
(1405 Words)