For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
For each of your replies, comment on the student’s articles that they used. Why would that be an article that you would want to read more on?
Requirements: detailed
please note that the original post should be 750 words or more, and APA 7 formatted, and once we are done with the original post, I will give you two peers work to reply to which should be 250 words…
here is the instructions from the professiors
The student will complete 6 Discussions in this course. The student will post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m. (ET) on Thursday of the assigned module (except for Module 8: Week 8, when the thread is due by 11:59 p.m. (ET) on Wednesday). The student must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Sunday of the assigned module (except for Module 8: Week 8, in which the replies are due by 11:59 p.m. (ET) on Friday). For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. The exceptions are as follows: the Discussion: Product must cite, in current APA format, at least four articles, including the three articles listed in the prompt and a new Journal article on PRODUCT; the Discussion: Disruptive Marketing must include and cite two of your references used for the Disruptive Marketing Plan Project. For all Discussions, each reply must incorporate at least 1 scholarly citation in the current APA format and 1 Biblical principle/verse (Note: for each reply for the Discussion: Disruptive Marketing, at least 1 Biblical verse needs to cited, in current APA format, under the Biblical Integration subject header). Any sources cited must have been published within the last five years, except for the Bible.
*Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work.
Answer preview
Moreover, research journals have proven sales promotion as the other strategic marketing communication method. This is an informative point that Genchev and Todorova (2017) address in their journal. Based on their findings, it is worth noting that using the right instruments and knowing the target population makes sales promotion effective. The sales promotion techniques, which also apply in advertising, such as sampling, coupons, and discounts, promote consumer awareness. Factors to consider are the motivating measures that children, and adults, male and female, of different ages. With that in mind, the perceived value in every product promotes positive purchase behaviors.
