Double Dutch Customer Journey
After carefully reading the Double Dutch case study, provide a brief overview of the Customer Journey for Double Dutch customers, starting with first contact and continuing through renewal or churn. Be sure to discuss how Double Dutch has segmented their customers and whether you think this approach makes sense. Also identify any problems or issues that you see with the post-sales parts of the journey and offer suggestions that you think would help the customer success team to become more effective in reducing churn (currently at a 27% annual rate).
If there is some citations, please use the APA Format. I also attached the class powerpoint. Please also check this out. Thank you
Answer preview
Double Dutch was able to discover market opportunities and came up with mobile application products for events and conferences, which did very well in the market. Most events were replacing paperwork with an event mobile app. This was a great opportunity, and the company later decided to concentrate on the event marketing app (Cespedes, & Preble, 2016). However, Double Dutch discovered that some of their customers were turning away because they could not understand some of the concepts used in Double Dutch products. The customer journey for in Double Dutch started by creating awareness to help customers…
(700 words)