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$10.00
You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following: 1-Consumer demand for the Product 2-Factors that are important to the consumers 3-Analysis of the consumer's motivation, adaptability, preferences, etc. 4-Decision making with regard to branding 5-Future trends and issues A 5 page paper will be created that addresses the strategy. You may select the beverage company of your choice i.e. Pepsi. You must use peer-reviewed articles to support your research, in APA Format. No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.