Employer Sponsored Model
In preparing for this discussion, read Chapters 16 and 22 of the course text. For your initial post, address the following in the discussion forum:
- Describe the sales process in the employer-sponsored model.
- Compare the differences between rating and underwriting.
- Discuss the influence of the Patient Protection and Affordable Care Act on ONE of the four areas: (a) marketing, (b) sales, (c) rating, and (d) underwriting.
Your initial post should be at least 300 words. Support your response with a minimum of two scholarly sources that were published in the last five years.
text book:
Kongstvedt, P. R. (2012). Essentials of managed health care (6th ed.). Sudbury, MA: Jones and Bartlett Publishers
Answer Preview
The sponsored sales process involves prospecting, approaches, sales interview, proposal development, presentation, employee enrollment as well as continuing services. The process of prospecting relates to how sales people look and qualify…
(734 Words)